BOAST, the original American tennis brand—is hitting the road with Mecum Auctions in a first-ever apparel collaboration. Launching January 6, 2026, at Mecum’s iconic Kissimmee, Florida auction, the collection blends classic sport style with the energy of the world’s largest collector car event. As Mecum’s Official Partner and Preferred Apparel Provider, BOAST brings its heritage aesthetic and performance mindset to the fast-paced, high-octane atmosphere of legendary automotive auctions.

The Mecum x BOAST collaboration unites two iconic American brands, rooted in a shared passion for craftsmanship, legacy, and a fearless spirit. From the tennis court to the auction block, the partnership celebrates sport, style, and culture through the lens of performance, design, and authenticity.

“The Mecum x BOAST collaboration reflects our continued evolution as a brand,” said Matthew Feuer, President & CEO of BOAST. “Partnering with Mecum allows us to celebrate the convergence of style, performance that honors our roots, while connecting with new audiences and cultural touchpoints.”

The Mecum x BOAST apparel collection is inspired by the legendary 1973 Ferrari Dino 246 GTS, the very car that claimed victory in the iconic record-breaking 1975 Cannonball Run and was recently sold at auction by Mecum. Hailed as “one of the ten greatest Ferraris of all time,” the unrestored classic captures the rebellious, performance-first spirit of the 1970s, the same spirit that inspired BOAST’s founding.

Intricate graphic details drawn from the Ferrari Dino’s engine, vehicle specifications, and speedometer details adorn limited edition collaboration apparel, alongside a custom collaboration logo. The result is a capsule that merges motorsport heritage with elevated sportswear design.

Shop the collection here!