Sporting the leaf since 1973
The 1970's were a time of Individuality and Rebellion. In Tennis, it was the era of Connors and McEnroe, rebels who dominated the courts and culture, at large. Like the American icons of the era, Boast infused a lighthearted irreverence into the world of Sport.
The logo, a Japanese Maple Leaf, celebrates this convergence of sport and culture.
Boast was created in an era when rebels and icons ruled tennis and culture
Founded in Greenwich, CT by a group of All-American, Ivy League Squash and Tennis players, Boast was created as the American answer to traditional European Tennis Brands.
With its irreverent attitude and subtly subversive approach to Sport, the brand was a fixture on players at the best clubs in the country. Boast came to define the club member who enjoyed being subversive.
Beyond the club, the distinctive Leaf Logo could be found in culture at large - worn by the likes of John McEnroe, George W. Bush, and Joel Goodsen, portrayed by Tom Cruise in Risky Business.